Case Study / Lead Generation / 01
Lead Generation & Enrichment
Automated prospect discovery, enrichment, duplicate prevention, and data preparation using n8n and Prospeo, producing qualified lead data for downstream operations.
Case Study / Lead Generation / 01
Automated prospect discovery, enrichment, duplicate prevention, and data preparation using n8n and Prospeo, producing qualified lead data for downstream operations.
01 / Project Overview
This workflow automates the top of the sales pipeline by finding new prospects, enriching their contact information, removing duplicates, and storing clean lead data for the next qualification stage. It was built to reduce the amount of manual prospect research required before outreach begins.
Discovery
ICP-guided prospect search using Prospeo search suggestions and person data.
Preparation
Normalized, verified, deduplicated records assembled in a structured Lead Intake database.
Handoff
Clean lead data prepared for AI qualification, GoHighLevel CRM, and downstream outreach.
The Problem
Manual prospecting requires sales teams to search for companies, identify relevant contacts, check job titles, look for email addresses, validate phone data, search LinkedIn profiles, and manually enter lead data into a spreadsheet or CRM. This process is slow, inconsistent, and difficult to scale.
The Solution
The workflow automates prospect discovery and enrichment with Prospeo, filters duplicate leads before costly enrichment, stores structured data in Lead Intake, and prepares every valid lead for the next automation stage.
03 / Workflow Architecture
The documented system moves from prospect discovery through data preparation and enrichment before handing valid, structured lead records to downstream qualification and CRM operations.
n8n Workflow Architecture
Prospecting, enrichment, duplicate prevention, Lead Intake preparation, and rate-limit handling in one n8n workflow.
Architecture Details
Prospeo: Supplies prospect search suggestions, person data, and enrichment inputs.
n8n: Controls search preparation, duplicate filtering, enrichment, normalization, validation, and record handling.
Lead Intake: Holds clean records for AI qualification before GoHighLevel CRM and subsequent outreach.
Stack / Tools
Workflow orchestration
Prospect data
Lead Intake staging
Data control
Downstream CRM
Workflow Demonstration
The original recording walks through the supplied n8n workflow with native playback controls.
04 / Workflow Breakdown
01
ICP Search Inputs
Prepare Suggestion Requests
Prospeo Search Suggestions
Combine Suggestions
Build Search Filters
Prospeo Search Person
Split Search Results
02
Get Existing Leads
Remove Existing Leads
Loop Through New Leads
Prepare Enrichment
Prospeo Enrich Person
Normalize Enriched Lead
Filter Valid Lead
03
Add to Lead Intake
Rate Limit Wait
Continue Loop
05 / Key Features
ICP-based prospect search using job title, location, and industry
Automated Prospeo search suggestion generation
Prospeo person search and enrichment
Verified business email filtering
Phone data normalization
Duplicate prevention before enrichment and storage
Controlled lead-by-lead processing
API rate-limit handling
Structured Lead Intake database
Preparation for downstream AI qualification
Handoff into GoHighLevel CRM system
Data Captured
Each enriched record is prepared as structured data rather than a loose collection of search results. The AI Qualification Done? field starts as false, allowing downstream workflows to process each lead once and avoid repeat qualification.
Duplicate Prevention
Before enrichment, the workflow checks the Lead Intake database for an existing person record. If the lead already exists, the workflow skips enrichment, preventing duplicate records and unnecessary API usage.
Rate Limit Handling
Prospeo API calls are controlled using a delay node. After each enriched lead is saved, the workflow pauses briefly before processing the next lead, helping avoid rate limits during larger runs.
Role in the Full System
This workflow is the first layer of a broader sales automation system. It discovers and enriches leads, sends them into qualification, and then enables CRM, outreach, follow-up, appointment, and pipeline workflows.
n8n + Prospeo
n8n
Follow-Ups · Appointment Management · Pipeline Management
06 / System Outcome
The completed system reduces manual prospect research, produces structured and enriched lead data, avoids duplicate records, prepares leads for AI qualification, and creates a clean handoff into GoHighLevel CRM workflows. The result is a more reliable foundation for sales automation—clean data in, qualified opportunities out.